On 5th February 2025, Matt Whittaker, founder of Keert, a cargo bike delivery service and Community Interest Company (CIC), delivered an inspiring talk about his organisation's vision and operations on the Isle of Wight. His presentation shed light on the vital role Keert plays in fostering sustainable urban logistics and supporting community development through environmentally friendly solutions.
A Social Enterprise with a Mission
Keert was established with a commitment to reducing carbon emissions and promoting eco-conscious delivery alternatives. By using cargo bikes instead of traditional vehicles, Keert helps combat pollution, improve air quality, and contribute to a healthier, greener environment.
Cargo bikes, with their zero-emission operation, provide a clear advantage over fuel-powered delivery vehicles, particularly in densely populated urban areas where air quality and congestion are ongoing challenges.
Operational Advantages of Cargo Bike Delivery
Matt emphasised how cargo bikes excel in navigating traffic-prone areas, often completing deliveries faster than vans stuck in gridlock. They are an ideal solution for businesses and residents with small to medium-sized delivery needs, offering both cost-effective and reliable service without compromising on sustainability.
Keert’s approach demonstrates that going green can also be practical and economically viable.
Investing in the Community
Keert operates as a Community Interest Company, reinvesting profits back into local projects. This model supports the development of sustainable trade networks and boosts the Isle of Wight’s economy by collaborating with local businesses. By focusing on both community and environmental well-being, Keert contributes to long-term regional growth and resilience.
Challenges and the Road Ahead
As with many growing organisations, Keert faces the challenge of securing funding for expansion. Matt outlined plans to increase the company’s fleet and extend services to more areas across the Isle of Wight. To achieve this, the team is exploring potential partnerships with local government and other eco-friendly initiatives, aligning with broader sustainability objectives.
A Model for the Future
Matt Whittaker’s passion and dedication to sustainability resonate in Keert's story. The company serves as a model for other regions looking to adopt greener logistics practices. As more cities strive to reduce their carbon footprints, cargo bike services like Keert demonstrate that change is both achievable and beneficial.
The future of urban logistics could very well belong to organisations that, like Keert, combine innovation with a commitment to environmental stewardship and community enhancement.
